US Market Export Challenges and Opportunities: Where the Market is Going


Mr Truc Ly, MBA

Commercial Director

With his expertise in Project and Account Management for the Furniture, Fixtures, and Equipment industry, Mr Truc Ly works closely with engineers, architects, hotel owners, vendors, and suppliers for hotel and apartment complex projects all over North America, including Hyatt Hotels in the West Coast. He establishes clear project objectives and priorities for his clients by assisting them to meet goals and benchmarks, including supply chain management, cost control and data analysis.

  • Date: 30 June – 1 July 2023
  • Time: 11:00 hours – 13:00 hours
  • Venue: Seminar Area, Hall 1, Sky Expo Vietnam International Exhibition Convention Centre
  • Registration Deadline: 20 June 2023. Limited seats available, please reserve today.

Covering Topics

Day 1

1.The Russia-Ukraine War and Pandemic

  • Surge in Oil Price
  • Inflation
  • Consumer Behaviour
  • Supply Chains

2.The US Market

  • Where the Market is Going
  • Pre-Pandemic vs. Post-Pandemic
  • Furniture Categories
  • Cabinetry and Vanity
Day 2

1.US Market Entry/Re-Entry

  • Regulations
  • Language Barriers

2.Market Segments

  • Hospitality
  • Retail
  • Multi-Family


  • Networking
  • Trade-Shows
  • Furniture Associations
  • US Representation

4.DOs and DON’Ts

  • Communication
  • Transparency
  • Bait and Switch (VE)
  • Quality Control

Seminar Registration

Please pre-register to secure your seat as seats are limited

Please select the seminars that you wish to attend: